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About the Direct/Interactive Marketing Research Summit

(formerly DMEF Educators' Conference)

The Direct/Interactive Marketing Research Summit, (formerly DMEF Educators' Conference) marks the beginning of a new format for this 19-year tradition. On October 13-14, educators and practitioners will gather in Chicago, IL for the 1-1/2-day conference where a wealth of current research will be presented in all areas of direct, database, and interactive marketing; direct and interactive advertising; and customer relationship management, as well as papers dealing with teaching issues in these areas. Sunday's agenda offers a full day of academic sessions.

Featured speakers are renowned researchers: Opening Keynote Dr. Robert C. Blattberg, Kellogg School of Management, Northwestern University; special topic research session speakers Venkatesh Shankar, Texas A&M University; Jacquelyn Thomas, Medill School of Journalism, Northwestern University; John Deighton, Harvard School of Business; and Koen Pauwels, Dartmouth College.

Our afternoon keynote speaker is Sid Liebenson, SVP, Director of Marketing Draftfcb. You will hear Draftfcb success stories that demonstrate today's integrated marketing communications as they incorporate consumer technology for interactive, 1:1 experiences.

The Research Summit is an ideal forum to learn about new research in the area, interact with other academics in these specialties, and gain practical examples to bring into the classroom.

The D/IM Research Summit is the preeminent academic conference on interactive and direct marketing topics. Network with leading practitioners and leading academics/researchers. Receive complimentary attendance at DMA07 (available to 100 full-time educators), the industry’s major international conference and exhibition. The value of the information you bring back to your academic institution for research and teaching purposes is priceless. Sponsored by the Direct Marketing Educational Foundation, in conjunction with the Direct Marketing Association, the conference stimulates research that may
(1) extend knowledge in the field;
(2) break new ground;
(3) influence the practice of direct and interactive marketing.

At Sunday's Luncheon, Awards Presentation and Keynote, a $1,000 award for Best Paper will be presented as well as $1,000 for Best Paper by a Ph.D. Candidate.

Held in conjunction with the DMA07 annual conference & exhibition, this conference is a must-attend for academics interested in pursuing research agendas or teaching in the areas of internet, e-commerce, database, interactive, and/or direct marketing.

Attendance at the industry’s major international Conference and Exhibition, October 14-17, the largest gathering of direct and interactive marketing practitioners with several thousand in attendance, gives you access to general sessions with leading personalities, special interest sessions, the ECHO Awards exhibit (the CLIO’s of direct response), and a trade exhibition of more than 500 companies.

The D/IM Research Summit will be held in Chicago, Illinois at the Hyatt Regency Chicago (151 E. Wacker Drive, not to be confused with Hyatt Regency McCormick Place). Day 1 begins with a Case Writers Workshop and an Educators' Networking Reception on Saturday, October 13. On Sunday, October 14, the full-day academic conference, followed by networking and the Grand Opening Reception of The DMA Exhibit Hall take place. The Exhibition allows attendees to see first hand the state of the art products and services being offered by the leading firms in interactive and direct marketing. The DMA offers complimentary attendance to DMA07 to the first 100 full-time educators and Ph.D. candidates who register for the Educators' Conference.

Submitting a paper or special session proposal is not required for attendance (except for Ph.D. candidates), but it will give educators priority on complimentary attendance to The DMA07 event. There is a $150 registration fee for the DMEF Educators' Conference, but registration to the DMA07 event is complimentary to the first 100 full-time educators.

Proceedings

Papers will be accepted for presentation at the Conference based on double-blind, peer review and the Conference Proceedings will be published online. Authors have the option of publishing the full paper or an extended abstract. Abstracts are research works in progress and not double-blind reviewed. Special sessions are interactive discussions with both industry and academic panelists. To submit a paper, abstract, special session proposal, or to nominate the Outstanding Educator, review our Call for Papers and click the Submissions link for information on uploading your material to the conference review site.

Topic Areas

DMEF seeks original research that addresses any aspect of direct and/or interactive marketing broadly defined in both the B2C and B2B arenas. Appropriate topics include, but are not limited to:

• Database and Direct Marketing Management Issues
• Strategic use of information and information technology
• Lifetime value and customer equity
• Customer relationship management
• Cross-selling economics
• Data Mining
• International Commerce and International Direct Marketing
• Direct Response Advertising

• Interactive Channels
• Internet & E-commerce
• Multi-Channel
• Home shopping
• Channel conflict and resolution

• Teaching Issues
• Direct Marketing, Interactive Marketing, E-commerce, Database Marketing, etc. at the graduate or undergraduate level

• Communication Strategies
• Measuring effectiveness of marketing communications
• Privacy

• Consumer Behavior in Interactive Environments
• Relationships, satisfaction, and loyalty
• Retention and frequency marketing
• Customer perception of value
• Consumer choice or decision-making in computer-mediated contexts

• How Institutions Are Evolving in Response to Interactivity
• Impact of interactive technologies on the organization of the work of marketing
• Managing key marketing processes when customer communication is interactive
• Organizing the direct marketing function when the goal is individual targeting

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