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Special Events

• Case Writers' Workshop 10/13 2:00-5:30 p.m.
• Networking Reception 10/13 6:00-7:30 p.m.
• Sid Liebenson, Draftfcb at the Luncheon 10/14
• Outstanding Educator Award

Case Writers' Workshop - Saturday, 10/13/07 2:00-5:30 p.m.

co-sponsored by Chicago Association of Direct Marketing Educational Foundation (CADMEF) and Direct Marketing Educational Foundation (DMEF).

Susan Jones

J. Steven Kelly

The Annual Case Writer’s Workshop offers direct marketing faculty who attend the DMEF program the opportunity to learn about case writing and to work with companies to write cases.  The program has several parts: We will review case writing. Award winning case writers will present their cases. Spokespersons from potential case companies will present interesting situations that faculty can develop into publishable cases. Faculty members will have the opportunity to set up pairs and groups for case writing during the coming year, and to be matched with a mentor (if desired) for the case writing process. Faculty will then have most of the 07-08 academic year to complete case submissions – deadline to be determined in Spring of 2008.  Cases will be judged during Summer 2008, and winners will be announced at the Direct/Interactive Marketing Research Summit in October 2008.  All case submissions will be considered for publication in an upcoming issue of Kelly and Jones, Readings & Cases in Integrated Marketing Communications.  Submission of case(s) and teaching notes will be made to:  skelly@depaul.edu.  Co-Directors: J. Steven Kelly, Ph.D. DePaul University Susan Jones, Ferris State University

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Educators' Networking Reception - Saturday, 10/13/07 6:00-7:30 p.m.

Come over for a drink on Saturday evening. Make new acquaintances or reunite with friends. It's a wonderful way to unwind with like-minded individuals before heading out to enjoy the sights, sounds and cuisines of Chicago on a crisp autumn Saturday night (or before retiring for the evening - Sunday promises to be a big day)!

Included with Direct/Interactive Marketing Research Summit Registration.
Fee for DMA07 delegates, friends and guests not registered for the D/IM Summit: $25.00, payable in advance.
Click here to register a guest for the Networking Reception.

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Luncheon Keynote Speaker - Sunday, October 14

Connecting With Today's Consumers: Can Research Keep Up With Reality?

In a world of ad message overload, fragmented audiences, and an exploding number of media options, savvy marketers are still able to form productive connections with their target audiences. How do they succeed? Quite often the secret is research. But in today's fast-changing marketing environment, is research keeping pace with consumer behavior? Increasingly, marketers are challenged with finding relevant research to inform their campaigns.

• Hear success stories that demonstrate today's integrated marketing communications as they incorporate consumer technology for interactive, 1:1 experiences.
• Find out how direct marketers generate leads and begin lifetime relationships with new, young, tech savvy audiences.
• Benefit from case studies provided by Draftfcb, a leading global agency in direct and interactive marketing worldwide.
• Meet keynote speaker, industry leader and veteran Sid Liebenson, who has worked on campaigns for key clients (see below). In addition, he's reviewed campaigns from all over the world as chair of the DMA's International ECHO Awards Committee.
• Enjoy the opportunity to network with your peers and colleagues and make valuable connections.

Sid Liebenson, Executive Vice President, Director of Marketing - Draftfcb

Sid Liebenson is Executive Vice President, Director of Marketing for Draftfcb. In this position, he works with all of the agency’s worldwide offices, assisting them with marketing counsel and information.

A direct marketing professional since 1974, Sid was one of the original staff members of Kobs & Brady (the precursor to Draft) when the company opened for business in 1978. He progressed upward through several account service positions at the agency’s Chicago headquarters, working on such clients as Anheuser-Busch, General Mills/Betty Crocker Enterprises, Mayo Clinic, Western Publishing, Amoco, and British Airways. In 1988 he began working with the agency’s international operations, helping to build and strengthen the company’s direct marketing capabilities in offices around the world.

Active in industry organizations, Sid is a past president of the Chicago Association of Direct Marketing and a past chairman of The Direct Marketing Association’s Agency Leaders Group. He has conducted the Basic Direct Marketing course for Northwestern University’s evening division and has been an instructor in the DePaul University Institute of Interactive Marketing’s certificate program. He was the 1998 recipient of the Andi Emerson award in recognition of his contributions to encourage direct marketing creativity on a global basis. From 2004-2006, Sid chaired the DMA International ECHO Awards committee and continues his involvement as an emeritus member. He also serves on the board of directors of the John Caples International Awards as chairman of the International Committee.

Sid oversees the Worldwide Marketing/Resource Services group at Draftfcb, a corporate department that helps leverage the agency’s knowledge and experience across the global network of offices. In addition, he conducts corporate training programs and supervises work on pro bono accounts, including the Direct Marketing Educational Foundation, Chicago Commons, and Little City Foundation.

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Robert B. Clarke Outstanding Educator Award

Recognizing outstanding contributions to education

This award recognizes an academician's overall achievement in direct/interactive marketing education. It is based on an educator's record of teaching, writing, research, and speaking. Candidates teach full-time at a four-year college or university or graduate school. The Foundation's Board of Trustees determines the recipient. Awarded annually, this honor is named for the late Robert B. Clarke, CEO, Grolier, whose personal contribution endowed the DMEF's Direct/Interactive Marketing Research Summit.

This year's recipient is Peter S. Fader, PhD, The Wharton School, University of Pennsylvania. See the News Release.

Past Recipients:

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